Meet Lucy, owner of Gothic Lamb, a Black-owned alternative brand
Lucy is a "quirky alternative black girl" with a big dream. "My main inspiration for Gothic Lamb was and still is big name brands like Dollskill, Disturbia, Killstar, Witch Worldwide and more. But I often noticed a lack of representation. None of the models or designers looked like me. I saw a need that I and many others felt needed to be fulfilled. And as I researched and reached out, I found that there were great alternative black models who were passionate about helping the cause and were so happy to see a brand catering to their style. [...] Hearing all the feedback is what makes it worth it. Gothic Lamb is the brand made for and by the alternative black girl." - Lucy
What's in a name?
"As a graphic designer, I've always had creation in my blood so it was easy to create my own designs in my unique style; something I like to call "graphic-goth". The title of my brand comes from a song by my favorite rapper, musician, artist, and idol; Charles Hamilton. Set to the beat of Classic Man by Jidenna; he raps about being misunderstood, a black sheep, a Gothic Lamb.